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This story is from the category Connectivity
Date posted: 10/02/2005 On Tuesday evening, the company announced an expansion of a longstanding deal with handset maker Nokia, under which the cell phone giant will build support for RealNetworks' media formats into many of its advanced new phones. That deal marked the tip of a new licensing strategy, however. For several years, RealNetworks has pursued an all-or-nothing approach, asking manufacturers to install its whole audio and video software package on their phones, as Nokia has previously done with some models. Now the software company is breaking that bundle into components and letting manufacturers license individual pieces, such as support for RealNetworks' streaming video technology. The company hopes that will help a wider variety of products play back content from RealNetworks and its customers, even if phone makers ultimately use rival media players on their phones. "We want to create more flexibility," said Sharon Goldstein, director of mobile products and services at RealNetworks. "You have to get a critical mass of devices out so it is interesting to launch services to those devices." See the full Story via external site: news.com.com Most recent stories in this category (Connectivity): 22/05/2013: New World Record in Wireless Data Transmission |
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