This story is from the category Display Technology
Date posted: 09/08/2012
James Cameron, the creator of the blockbuster film Avatar, has announced a joint venture with two Chinese firms in a bid to capture the country's fast-growing movie market.
His firm, Cameron Pace Group and its Chinese partners will develop advanced equipment for 3D filming.
The move comes amid a boom in China's movie industry and a growing demand for 3D films in the country.
Various Hollywood filmmakers have been trying to tap into the Chinese market.
"The future of entertainment is 3D and we believe that the future of 3D is right here in China," Mr Cameron was quoted as saying by the Associated Press news agency.
Earlier this year, Chinese authorities had announced that they will allow an additional 14 foreign films to be shown in the country, if the movies are made in 3D or for the big-screen Imax format.
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