Blending Real With Virtual: ICYou and Virtway Partners to Develop the Next Stage of Interactive City Technological Platform
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Date posted: 19/10/2008
Posted by: Site Administration
This story is from the category
 World Specific Developments

ICYou and Virtway have announced a partnership to create a virtual/augmented reality world with both its own internal economy, and a physical economy added on so it can trade directly with other currencies.

The hope is the combined economy system will make it a viable platform for virtualised business and training.

"We are very excited to contribute to the development of Interactive City, the next generation virtual world" said Jose-Antonio Tejedor, the CEO of Virtway. "Interactive City will integrate our latest technological innovations to become not only the reference high-fidelity virtual world, but also to ensure seamless integration with real world and tangible commerce".

Virtway has developed virtual worlds for a wide range of applications going from historical cities reproduction to immersive training environment and virtual theaters. What all those worlds have in common is to enable the users to retrieve the benefits of their virtual experience in the physical world. From all those developments, Virtway has developed unique know-hows and proprietary technologies that will be leveraged into Interactive City.

"We will offer users and businesses, a unique experience in which the frontier between online and offline world is fading" said Lars-Erik Ottenvall, CEO of ICYou. "With the rich expertise of Virtway in building high quality virtual worlds, we are taking one step forward in making Interactive City the only place where virtual activities of users turn into real value.

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