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Business > Marketing
 
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Having a brilliant, well-designed, immersive, believable world with imaginative and absorbing storylines is half the battle to success. But, without a strong marketing strategy, you're unlikely to have many players. Even if you're running your world for the sake of it, and not to make money, it's going to be somewhat soul-destroying if you only have half a dozen players.

The resources available in this section are designed to assist you with marketing, and promoting your world to your potential audience; to make the biggest impact in the most economical way.

Getting Noticed | Attracting Players | Preparing for Market


How you start out, right from the development process, through to the first days of beta testing, determines much of whether you sink, or soar!
Locally Hosted resource Visibility: Advertising Your MUSH
This short, but informative article looks at the various low cost, or free methods for successfully advertising the presence of your virtual world.
Linked resource Advertising your MUSH
Six steps, and five pointers to advertising your world, and doing it right. How to get people to sit up and take notice to what you're telling them. Applicable to any type of world, not just a MUSH.


The point of a good advertising campaign is to get you noticed. The idea of a brilliant campaign, is to do that at minimal cost.
Locally Hosted resource Female Gamers
An interesting, if brief article, originally posted on the rpg-create, and MUD-dev mailing lists. This article covers one designer's findings on the general desires of female gamers within virtual worlds.


Linked resource If You Build It, They Might Come, Part One: Attention
No world, howerver great, is any good to anyone, unless it has a population. This means getting the attention of your prospective participants/players, and showing how your world really does rise above the rest - focusing your marketing speech before you even begin to camnpaign.


 
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Gender Inclusive Game Design: Expanding The Market


346 Hosted / 232 Linked

For Players: 22 / 16
Building Worlds: 40 / 43
Administration: 19 / 42

Coding: 16 / 67
Storytelling: 4 /
22
Education 3 / 5
Striving Forward 6 /
3 Graphics 1 / 4
Hardware 0 /
0
Humour 10 /
0


Total Resources 687
Total Products 143
Total Links 22
Total Worlds 31


 
 
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