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Virtual Dictionary

McGurk Effect

The McGurk Effect is a visual/auditory phenomenon that occurs when watching lips move and hearing sounds that sound like speech. A strange feedback loop is created whereby if the speech does not match the lip movement, even if the speech is perfectly clear, the brain will combine the lip movement and sound, and come up with sounds halfway in between what is heard and the lip movement seen.

Below, we offer a selection of links from our resource databases which may match this term.



Related Dictionary Entries for McGurk Effect:

McGurk Effect


 

Resources in our database matching the Term McGurk Effect:

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Locally Hosted resource
Looks more important than Sounds in Speech
A neurological experiment has confirmed that the McGurk effect - a long-known phenomenon where what you see overrides what you hear - is indeed codified directly into the sound processing regions of the brain. Meaning the McGurk effect is not something that can be barpassed in our virtual environments, and is not a trick of sensory perception, but rather is a cornerstone of sound perception itself.



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Imagination Eases Pain: Study Reinforces Effect Shown by VRs
A study has been performed on the use of imagination in children as a pain blocker. Whilst not directly connected with VR in pain relief itself, the results do serve to reinforce the position that diverting the child's attention elsewhere during a procedure, utterly diverting it and holding that diversion, is successful in removing the effect of pain.





Linked resource
I 0Wn Y0u, d0Od! Part Deux
A detailed, in-depth look at why selling content from within MMOs, to others can damage the business on the company in question, by looking at the effect it has on the costs of the MMO.



Locally Hosted resource
Large Image Display: Animatrix: Beyond: Indoor, Cloudless Rain
Like most of the screens from Beyond, this one shows an effect of what happens when the laws of a virtual environment become too complex, and interactions go a little ca ca. In this case, a torrent of downpour, inside, on a sunny day.



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Why Recoil at Unpleasant Noise Occurs
Nails on a blackboard. It is an unbearable noise, one that sends shivers through anyone who hears it. But why does it do this, and more importantly, how can a virtual environment replicate the effect in any sound?



Linked resource
It's the End of the World as we Know It
Dealing with disappointed players is one of the most important skills for a storyteller. No matter what you do, somebody will be disappointed with the result, and may leave, or worse. This short article covers several real example problems, and the steps that can be taken to lessen their effect.



A mis-fire in the teledildonics industry, this early attempt at sexual stimulation in VR fell short after it was discovered it had a minor side effect - bodily secretions caused a lethal electrical discharge.





Locally Hosted resource
VR Interfaces: Fogscreen
Fogscreen is a holoprojection method that utilises a layer of artificially fogged air as a display screen for projected content. It in effect, creates a cascading curtain of wet air that can be walked through whilst displaying moving, bright, images.



Locally Hosted resource
Virtual Limbs: Living with three arms
Virtual Reality is just beginning to head down the full body sensation reproduction path. We are at the very early stages of being able to recreate parts of the physical form, entirely in the virtual. This is a concept which is likely to have very a profound effect upon how we deal with the world around us.



 

Industry News containing the Term McGurk Effect:

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(29/09/2007)
Using optical projection tomography (OPT), researchers have produced 3-D images of fruit-fly brains in various stages of degeneration. The hope of doing this is using the imagery, mapped to the areas of fruitfly brains in all three dimensio...


(23/07/2009)
Back on April 1, Google instigated a prank that allowed users to see an effect on Google Chrome that looked like 3D. It was actually pretty cool. But it seems as though that wasn't the only foray into 3D for Google. Apparently, the folks a...


(06/05/2009)
It is often said that music is the language of emotions. Simply, we are moved by music. But can these musically induced emotions arising through the auditory sense influence our interpretation of emotions arising through other senses (eg vi...


(23/01/2014)
Silicon-based electronics has certain limits, in the physical sense of the word: this type of circuit can never become “nano” because of the physical laws governing the flow of electrons. This imposes a halt to the process of miniaturizatio...


(18/09/2009)
South Korean scientists said Friday they had demonstrated a spin-injected field effect transistor in a high-mobility InAs heterostructure.

Researchers at the state-run Korea Institute of Science and Technology (KIST) said the...