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Virtual Dictionary

Kansei Engineering

Kansei engineering is engineering a product or environment to play on the end-user's emotions, to capture the senses and provoke strong emotional reactions. The word Kansei is Japanese, which is a word with multiple meanings but all revolving round emotional response to sensory input.

Kansei engineer Simon Schütte coined a meaning of Kansei in 2005 which is the one broadly used for virtual environments and augmented environments alike. This variation holds that Kansei is defined as the individual subjective impression from an object, situation or environment, using the full range of senses available to them.

It applies to VR and AR more so than other types of product specifically because both revolve around suborning the end-user's senses directly, and so can offer a much more direct sensory experience, which in turn can be used to trigger a powerful emotional response.

Well engineered Kansei ensures that the emotional response triggered is the one intended by the environment or encounter designer, and such a response is a very powerful tool for pulling the user into the environment and making them feel emotionally invested in what occurs. Particularly useful for story-driven environments, kansei engineering has a major place in gameworlds and educational environments alike.

Even something as simple as tying scents to encounters in a virtual environment used for training, is a type of kansei engineering, since scent has the quickest path to a user's associative memory systems, and as such can trigger a powerful emotional reaction.

In essence, if you are trying to elicit a particular emotional response from the end-user of your environment, Kansei engineering is the discipline you require, and will tell you how best to do so.

See Also: Kansei, Immersion , Synthetic Reality, Sensory Reference Frame, Sensory Substitution Device, Feedback Channel, Soundscape, First Person Perspective, Alternate Life

Below, we offer a selection of links from our resource databases which may match this term.

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Kansei Engineering


Resources in our database matching the Term Kansei Engineering:

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For almost three decades, Roger Pressman's Software Engineering: A Practitioner's Approach has been the world's leading textbook in software engineering. The new seventh edition represents a major restructuring and update of previous editions, solidifying the book's position as the most comprehensive guide to this important subject.

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Biped Robots > Petman
The Petman robot, created by Boston Dynamics, is a possible successor to BigDog. Built using the same engineering principles, it is essentially a two-legged version of the go-anywhere workhorse.

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Engineering Everquest
A long and comprehensive piece about the MMORPG Everquest, the company behind it, and how this ageing behemoth is both staying fresh, and doing more to pressurise the growth of home computing power than anything else, for its 600,000 subscribers.

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What ACE means for VR
ACE, or Autonomous City Explorer, is an embodied robot system, a development of the Institute of Automatic Control Engineering at the Technical University of Munich. However, we are not interested in its navigation achievements here. Instead, one of the new interaction methods ACE employs, is of interest for quite different applications.

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Fitting Prosthetics Snugly over Time
Researchers at the Fraunhofer Institute for Surface Engineering and Thin Films IST in Braunschweig, Germany have developed a sensor system that fits into a prosthesis to analyse gait over time.

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Beginnings In Optogenetics
Optogenetics is a novel field. Half brain interface, half genetic engineering. None the less, it is starting to make inroads as a means of non invasive writing back to the brain.

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Open-Source, Multitouch Surface
At the start of May 2008, Engineers at Eyebeam, an engineering and design firm based in New York, created a scaled-down open-source version of Microsoft Surface, called Cubit.


Industry News containing the Term Kansei Engineering:

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At a university lab in a Tokyo suburb, engineering students are wiring a rubbery robot face to simulate six basic expressions: anger, fear, sadness, happiness, surprise and disgust.

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