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 E3 2006: Activision to Open DreamWorks Studio

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Date posted: 10/05/2006

Activision has announced they will be opening a studio facility on the DreamWorks campus. The new studio will help Activision and DreamWorks collaborate on upcoming movie-licensed titles such as Bee Movie, Kung Fu Panda, Rex Havoc and How to Train Your Dragon.

"This announcement marks an unparalleled step in the convergence between Hollywood and video games," stated Robert Kotick, Chairman and CEO, Activision, Inc. "For the first time, we will be able to align our games' production schedules with the movies' from the pre-production phase onward. This will allow us to fully leverage the movie assets and storylines, in addition to collaborating closely with the talented production teams at DreamWorks to develop storylines that expand the movie experience in new and compelling ways."

"We're excited to have the game designers and film creators exchanging ideas on a daily basis," said Jeffrey Katzenberg, CEO of DreamWorks Animation. "We hope to create an immersive atmosphere that will help us continue to produce the finest in cutting-edge video games with Activision."

See the full Story via external site: biz.gamedaily.com



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