|
This story is from the category The Brain
Date posted: 30/06/2008 New research in the Journal of Consumer Research suggests that when we change from speaking one language, to speaking another, our whole personalities shift. "Language can be a cue that activates different culture-specific frames," write David Luna (Baruch College), Torsten Ringberg, and Laura A. Peracchio (University of Wisconsin-Milwaukee). The authors studied groups of Hispanic women, all of whom were bilingual, but with varying degrees of cultural identification. They found significant levels of "frame-shifting" (changes in self perception) in bicultural participants?those who participate in both Latino and Anglo culture. While frame-shifting has been studied before, the new research found that biculturals switched frames more quickly and easily than bilingual monoculturals. The authors found that the women classified themselves as more assertive when they spoke Spanish than when they spoke English. They also had significantly different perceptions of women in ads when the ads were in Spanish versus English. "In the Spanish-language sessions, informants perceived females as more self-sufficient and extroverted," write the authors. See the full Story via external site: www.physorg.com Most recent stories in this category (The Brain): 17/05/2013: Brain-Imaging Study Links Cannabinoid Receptors to Post-Traumatic Stress Disorder —Findings Bring First Pharmaceutical Treatment for Ptsd Within Reach— |
|
||||||||||||||||||||||||||||||||||||||||||||||||||
