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This story is from the category Health
Date posted: 01/11/2008 Diabetes UK has launched its Silent Assassin campaign within the virtual 3-D world of Second Life. The charity launched both its headquarters and the campaign in the virtual world that boasts 15 million residents to coincide with its biggest ever UK-wide campaign created to raise awareness of the seriousness of diabetes. Virtual campaign posters have been put up in and around the new Diabetes UK Second Life headquarters, situated on Manchester Island. Further posters have been placed around the island, including inside the charity's virtual shop, that allow users of the virtual world or 'avatars' to teleport themselves to the Diabetes UK virtual building where further information about the campaign and the charity can be sourced. The Silent Assassin campaign highlights that diabetes causes heart disease, stroke, amputations, kidney failure and blindness but by leading a healthier lifestyle or improving diabetes control the risk of developing these serious complications can be minimised. "We hope that by developing new methods of communication using social media sites such as Second Life, Facebook and MySpace we will be able to increase the reach of our awareness campaigning and key messages both to people in the UK as well as internationally," explains Graeme Manuel, Diabetes UK Web Editor. See the full Story via external site: www.bjhcim.co.uk Most recent stories in this category (Health): 03/03/2017: Interactive health apps may inspire healthy behaviors, but watch the tone |
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