Untitled Document
Not a member yet? Register for full benefits!

Username
Password
 Augmented reality market predicted to be worth $700 million by 2014

This story is from the category Business
Printer Friendly Version
Email to a Friend (currently Down)

 

 

Date posted: 29/11/2009

Developers are finding genuine and fascinating uses for augmented reality applications on devices such as the iPhone 3GS and Android handsets, but it's still something of a novelty as much as a vital feature.

But a new report from Juniper Research is pegging augmented reality - a system that overlays information on the real world by combining data with a real-time camera image - as the next big thing in mobile advertising revenues.

By 2014, the report says, the augmented reality market could be worth as much as $732 million, grown from an estimated $2 million the feature is likely to yield next year. These figures come from three different revenue streams - buying an augmented reality game or application, in-app purchases or subscriptions, and embedded advertising.

See the full Story via external site: www.pocketgamer.biz



Most recent stories in this category (Business):

14/12/2016: UK: Amazon makes first drone delivery

09/11/2016: GoPro recalls drone after power failure

16/09/2014: Airware’s operating system makes drones simple to build and modify for multiple applications

10/09/2014: Barclays taps vein biometrics in bank fraud fight

28/08/2014: Bitcoin shows staying power as online merchants chase digital sparkle

02/10/2013: Telecommuting can be beneficial for a work/life balance

07/09/2013: Nintendo faces 'path to irrelevance', says Atari founder

14/06/2013: Smart technology makes its way into lighting