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 Argumentative agents for online deal-making

This story is from the category Artificial Intelligence
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Date posted: 08/01/2010

Software agents that play devil's advocate and quarrel with each other may not sound like something you would want in your computer. But, say a team of European researchers, argumentative agents promise faster, cheaper and more efficient online transactions.

Argumentative agent technology relies on software imbued with artificial intelligence that is able to make reasoned decisions by weighing up the pros and cons of different options.

Just as a human shopper might browse different online stores in search of a certain product, evaluating prices, quality and shipping times, a smart software agent representing a company or individual in an electronic marketplace carries out a similar reasoning process autonomously. When it comes to striking a deal, the agent enters into negotiations with other agents representing one or more counterparties in the marketplace, in effect haggling with them to obtain the best deal for the company or person it represents.

?In a grid environment in which services and resources are distributed? agents function as intelligent entities that represent sellers and buyers. You might describe them as proxies for companies and people in electronic marketplaces,? says Francesca Toni, a computer scientist at Imperial College London.

See the full Story via external site: www.physorg.com

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