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 Gartner Research issues Report on VR & AR

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Date posted: 01/08/2007

Physical location and orientation data?such as that provided by GPS?will be one of several keys to information technology business growth in the next several years as IT becomes more and more consumer-centric, says market-research firm Gartner Inc.

Within five years, what Gartner terms "augmented reality" will be one of the consumer-driven innovations shaping the IT market. Augmented reality, used for many years in niche applications, such as industrial maintenance, provides an overlay of relevant digital information by automatically sensing the physical location and orientation of the user. Routine availability of location-based sensing and augmented reality will lead to new enterprise applications that are location- and context-sensitive, Gartner says.

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