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 South Korea opens virtual reality, i-Fashion clothing store

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Date posted: 07/09/2007

South Korea, global hub for virtual world technologies, opened it?s first entirely VR based i-Fashion store today.

The shop, operated by Shinsegae Department Store, will be the first of its kind in the world, and aims to use the country's extensive networking infrastructure to help consumers pick clothes without actually coming to stores to try them on.

"Through the use of precise body measurements and personalised avatars, a shopper can select clothes that he or she can put on in a virtual environment," said Jung Dong-chang, head of the ministry's textile industry team.

The avatar is created by consumers by inputting their measurements - including height, length of legs and arms, and the widths and girths of shoulders, bust, waist, hips and thighs - onto a smart card that can be kept for future reference.

"Anyone with this card will be able to easily try on and buy clothes using mobile phones and computers," the official said. He added that people with access to the body measurements of friends and relatives could buy gifts without fear of the wearer returning the clothes because of a bad fit.

See the full Story via external site: english.yonhapnews.co.kr

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