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 Youth-Oriented Virtual Worlds to hit 20 Million Users by 2011

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Date posted: 29/09/2007

53% of all American child and teen Internet users will visit virtual worlds at least once a month by 2011 says eMarketer Senior Analyst Debra Aho Williamson.

"I think we may well see a growth trajectory similar to what we've seen for social networking," said Williamson. "Virtual worlds can be an addictive, immersive, compelling environment. They offer a lot of things for kids and teens to do. Just over half of kids and teens will visit virtual worlds at least on a monthly basis by 2011. Already you're seeing session times of a half hour, an hour, and ten hours a month. 2008 and 2009 are where the growth is slightly bigger than '10 and '11. You've got other media companies jumping in the game. Disney is getting aggressive. MTV and Nick are getting very aggressive. Right now what we're seeing is a lot more development activity and figuring out how a virtual world fits into media assets. I think as we get into '08 and '09 is when you see a lot of traction."

See the full Story via external site: www.virtualworldsnews.com



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