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Sony Pushes Better Cinema Through Digital
This story is from the category Display Technology
Date posted: 22/02/2009
Sony expects to increase penetration of its 8.8 million pixel 4K SXRD Digital Cinema technology from the current 300 screens to 3,000 within the next two years.
While few film fans know (or care) what type of film projector a theater uses, Sony says that its images are so good, filmgoers will seek them out. It will market SXRD to consumers by creating a logo to plug the technology along with the movie. So just as Dolby Digital or THX sound are advertised on movie screens, expect to soon see an SXRD Digital Cinema logo as well.
See the full Story via external site: bits.blogs.nytimes.com
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