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 TV's future in the hands of viewers

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Date posted: 09/03/2005

With home theatre systems, plasma high-definition TVs, and digital video recorders moving into the living room, the way people watch TV will be radically different in five years' time.

That is according to an expert panel which gathered at the annual Consumer Electronics Show in Las Vegas to discuss how these new technologies will impact one of our favourite pastimes.

"We will be talking more about content brands rather than network brands," said Tim Hanlon, from brand communications firm Starcom MediaVest.

"The reality is that with broadband connections, anybody can be the producer of content."

He added: "The challenge now is that it is hard to promote a programme with so much choice."

See the full Story via external site: news.bbc.co.uk

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