This podcast opens on a song, one taking the piss out of voicemail
tech support, sung to piano music. It's funny, but at the same time,
makes its point abundantly clear: a technology designed to be user friendly,
has ended up being the source of frustration and lost productivity.
He says there is a problem with gadgets that many now are starting
to feel it is too much technology, too fast, and changing too quickly.
The technology is often good, but at the speed its passing, people just
don't allocate time to sit down and study the controls. If its not immediately
obvious, they won't in the mainstay, use it.
Part of the problem is that for software, companies derive 35% of the
operating profit from upgrades, so they keep pumping the patches out.
"If you improve a piece of software enough times, you essentially
When it comes to design, break any rule except intelligence. All other
rules of interface design can be thrown away if they break intelligently
designing as you would ue.
At 12:58, he cannot help himself any longer, and launches into "The
Bill Gates Song" at the piano, mocking Microsoft's take on 'intelligent
Steve Jobs is also mocked in song, just to be fair.