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Site Shop > Persuasive Games: The Expressive Power of Videogames

Persuasive Games: The Expressive Power of Videogames is a book written with the goal of showcasing to the non-gaming world, how video games (and by extension / extrapolation, virtual worlds) are a true artistic and serious medium. How they can showcase how both how real and imagined systems work, and they invite players to interact with those systems and form judgements about them.

Written from a teaching perspective (the book comes out of the Serious Games space, the author analyses the use of rhetoric in videogames. The field of media studies already analyses visual rhetoric, the art of using imagery and visual representation persuasively. This book argues that videogames open a new domain for persuasion; they realise a new form of rhetoric.

Discussing many examples from commercial and non-commercial games, focusing on the areas of politics, advertising and learning, the book?s scope is broad, and aims at bringing a medium with real power to change, to the attention of those who resist change the most: policy makers, marketers, and educators.


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